In Brief: Shiseido
This article was originally published in The Rose Sheet
Executive Summary
Shiseido: Establishes European regional headquarters in Paris in an effort to "promote marketing activities that correspond directly to changes in the market through a closer relationship with local communities," the company said. The new unit will adopt a short and long term focus, concentrating on strategic planning, marketing support, and new market, product and business development. President of Shiseido Europe S.A. Yoshiyuki Nagai will oversee a group of roughly 30 employees in the new unit. Nagai has served as general manager, international business department since 1992 and previously spent six years as VP-Shiseido France S.A. The company plans to open similar offices in the Americas and Asia/Oceanic regions before the end of 1997...