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Marketing in Brief: Vincent Longho New York

This article was originally published in The Rose Sheet

Executive Summary

Vincent Longho New York: Water Canvas Creme-to-Powder foundation features a 75% water base, "providing superior coverage and sustained moisture with the weight of mist and the feel of silk," the New York City-based company says. The company will also introduce Water Canvas Base, a gel cream comprised of 81% water that "primes the face" for foundation. Packaged in an airtight shiny black compact with "Vincent Longho New York" in aqua blue lettering, the foundation will be available in six shades, including Porcelain, Cream Beige and Golden Tan. The base is packaged in a black tube. Both products will bow in May at Barneys New York, Neiman Marcus and selected spa doors. A .88 oz. tube of base will cost $45, as will a .41 oz. foundation compact...
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