Avon Starring women's scent taking center stage in September.
This article was originally published in The Rose Sheet
Executive Summary
AVON STARRING SCENT TO TAKE CENTER STAGE IN SEPTEMBER in the U.S. with a roll out to about 30 international markets planned, Avon said. The women's fragrance will make its debut in Avon's Campaign 22 brochure. Starring will be the fifth global scent launched by Avon, following Far Away, which debuted in 1994, Rare Gold and Natori in 1995, and Millennia (1996).