Barbie fragrances, cosmetics to bow late 1997 under Avon/Mattel deal.
This article was originally published in The Rose Sheet
Executive Summary
AVON DEVELOPING BARBIE COSMETICS, FRAGRANCES, TOILETRIES under a marketing deal with Mattel, the companies announced May 1. Avon and Mattel plan to launch the global line, which will include fragrances, shampoos, conditioners, bubble bath and hand creams, in the fourth quarter in the U.S., Canada and "certain markets in Latin America." Avon noted that additional markets in Europe and Asia are also under active consideration.