Cosmoprof Marketing in Brief: Shiseido
This article was originally published in The Rose Sheet
Executive Summary
Shiseido: Bio-Performance Whitening Formula "counteracts dark spots" and lightens the skin, the company said. The product will debut in Italy in September. A launch date for the U.S. has not yet been determined. Shiseido markets Bio-Performance Advanced Super Revitalizer, which was reformulated in 1994 with hyaluronic acid and "hydrolized keratin complex" ('The Rose Sheet" March 7, 1994, Marketing in Brief)...