Eurocosmesi to launch Mariella Burani Eau Rosee, Iceberg Universe scents this summer.
This article was originally published in The Rose Sheet
Executive Summary
EUROCOSMESI MARIELLA BURANI EAU ROSEE BLOOMING IN MAY/JUNE in the U.S. and Europe, the Milan-based company said. In the U.S., Eau Rosee will be available in Bloomingdale's, Macy's and Saks Fifth Avenue. The women's scent is bowing now in Italy. Eurocosmesi, the fine fragrances and cosmetics division of Guaber SpA, holds the license to all of the Italian designer's fragrances, including Mariella Burani, which bowed in European markets in 1992, and Mariella de Mariella Burani (1996). Mariella Burani debuted in 100 U.S. doors in 1995 ("The Rose Sheet" Jan. 9, 1995, p. 9). Burani's second fragrance is slated to launch in the U.S. during the latter half of 1997 ("The Rose Sheet" Sept. 23, 1996, p. 1). Milford, Conn.-based Gary Farn handles U.S. distribution for the Burani fragrances.