Marketing in Brief: Naturistics
This article was originally published in The Rose Sheet
Executive Summary
Naturistics: Moisturizing body splashes are "light refreshing fragrances that awaken the senses and pamper the skin" with "naturally soothing" aloe vera, Del Labs said. The body splashes are available in the seven fragrances from Naturistics' "Scents of Being There" fragrance line, including White River Musk, a "clean crisp floral"; "exhilarating and invigorating" Sea Splash, and "tranquil" Botanical, according to Del. Available in May in 8 oz. clear plastic spray bottles, the splashes will retail for $5.95 apiece...