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Coty's Gossip by Cindy Adams will begin circulating in October.

This article was originally published in The Rose Sheet

Executive Summary

COTY HOPING TO SET TONGUES WAGGING ABOUT GOSSIP with a $5.7 mil. ad/promo budget for the new fragrance. Gossip, created by Cindy Adams, whose gossip column appears daily in the New York Post, will be introduced through television and print ads designed by New York City-based Jerry & Ketchum. The ads will break to coincide with the fragrance's debut through 22,000 chain drug and mass market doors in early October. Gossip also will be promoted by Adams on talk shows and through public appearances, Coty said. Distribution of samples will begin in September.
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