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Marketing in Brief: Diorific

This article was originally published in The Rose Sheet

Executive Summary

Diorific: "Long wearing, true color" lipstick contains ceramides and licorice extracts to protect and smooth lips, Christian Dior said. The lip color will go on-counter in September in 16 shades, including Violet Tattoo, Beige Meow and Rollerblade Red. Each lipstick will be priced at $22.50. The lipstick will feature a new package design with rounded knobs on either end of the golden tube...
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