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Marketing in Brief: Givenchy Beaute

This article was originally published in The Rose Sheet

Executive Summary

Givenchy Beaute: Teint Transparent Powder foundation SPF 15 contains "spherical polymers" to "absorb excess sebum," the company said. The long-lasting foundation can be applied dry for a "velvety-smooth" powder finish or wet for a matte effect, Givenchy said. On-counter now in four shades ranging from Natural to Ocre, a .4 oz. Teint Transparent will retail for $40, while the refill will cost $29...
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