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SHE is on her way; Revlon's women's scent to arrive in early fall.

This article was originally published in The Rose Sheet

Executive Summary

REVLON SHE SCENT, AIMED AT WOMEN WITH "CONFIDENCE" AND "POWER," will be the company's major fragrance introduction for 1997, Revlon said. The fragrance, debuting this fall, is "a modern, alluring floral scent with a spicy edge" that portrays "the confidence, power and unlimited potential of today's woman," according to the company. By targeting career women and women on the go, Revlon is differentiating the SHE launch from last fall's introduction, Cherish, a "sheer feminine floral" positioned to reflect "a woman's warm, caring nature [in] the 90s spirit of love" ("The Rose Sheet" May 27, 1996, p. 1).
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