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Estee Lauder eyecare offerings to number five with July launch of Uncircle for dark circles.

This article was originally published in The Rose Sheet

Executive Summary

ESTEE LAUDER UNCIRCLE EYE TREATMENT "DIMINISHES APPEARANCE OF DARK CIRCLES" with a patent-pending formula that "encourages normal activity" and moisturizes and soothes the eye area, the company said. Uncircle counteracts influences such as temperature change, irritation and exhaustion that can cause the undereye blood vessels to lose their ability to expand and contract, leading to the accumulation of fluid and the appearance of dark circles, the company explained. Uncircle will be available on all Estee Lauder counters in July.
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