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Marketing in Brief: Champs Elysees

This article was originally published in The Rose Sheet

Executive Summary

Champs Elysees: Bath and body line includes scented Radiant bath and shower gel, powder pearls and bar soap, Guerlain said. A 6.8 oz. bath and shower gel, housed in the signature pyramid-shaped Champs Elysees bottle, will be priced at $42. The 4.4 oz. powder pearls with applicator brush will cost $59, 3.4 oz. soap will be $19. The pearls and soap will go on counter in September, while the gel will debut in November...
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