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Marketing in Brief: Clarins

This article was originally published in The Rose Sheet

Executive Summary

Clarins: Double Serum 38 Extra-Firming skin supplement contains 38 natural ingredients designed to enhance the skin's "five essential functions": hydration, revitalization, nutrition, oxygenation and protection," the company said. The two-in-one formulation contains water- and oil-based serums to "smooth fine lines and diminish the depth of wrinkles" and to "restore firmness, suppleness and elasticity," according to Clarins. "Key" ingredients include kiwi, micro-algae extracts and Clintonia borealis, as well as the company's exclusive Vitacreatin (derived from meadowsweet and horsetail) and Hierogaline, (sesame seed and wheat germ extracts). Print ads for Double Serum will run in September-November women's books, such as Vogue, Elle, Gourmet and Marie Claire. On counter in September, a 15 mL serum will be priced at $60...

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