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Professional Makeup Company moving M brand into hair care.

This article was originally published in The Rose Sheet

Executive Summary

M (HAIR) IS PROFESSIONAL MAKEUP COMPANY's ENTRY INTO HAIR CARE ARENA, building on the company's existing M cosmetics line. Eleven hair care products, created and marketed by Professional Makeup's new Hairywerks Division, will be ready for roll-out in September, the Malibu, Calif.-based company said. Professional Makeup Company launched its 13-product cosmetics line in May 1996 ("The Rose Sheet" March 18, 1996, p. 15).

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