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Warner-Lambert's first Schick master brand image TV campaign breaking in June.

This article was originally published in The Rose Sheet

Executive Summary

WARNER-LAMBERT FIRST SCHICK "MASTER BRAND" AD CAMPAIGN debuted in the U.S. in June as part of the company's new global positioning for the wet-shave. The 30-second spots, airing daily on all major networks, highlight the "advanced technology" of Schick razors and serve as the first element in the company's new global business strategy to promote the brand. Other aspects of the strategy still under development include new product introductions and "innovative" packaging designs, Warner-Lambert said. A similar brand image campaign is projected to be launched in Europe, Asia and Latin America later this year for the Wilkinson Sword wet-shave brand.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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