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Revlon's Age Defying Performance Skin Care with MPG to bow in September.

This article was originally published in The Rose Sheet

Executive Summary

REVLON AGE DEFYING PERFORMANCE SKIN CARE WITH MPG is being promoted by the company as a "revolutionary" skin care product from the Revlon Age Defying collection. Methoxypropylgluconamide, which combines gluconic acid with an amine to form a stable, neutral amide, sloughs off dead skin cells to reveal the new "smooth and brighter" skin beneath, according to the firm. Revlon is using MPG, which is also found in the Age Defying cosmetics offerings, as an anti-aging alternative to alpha hydroxy acids or beta hydroxy acids.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

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