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Conair repositioning Jheri Redding hair styling line with "upscale" packaging.

This article was originally published in The Rose Sheet

Executive Summary

CONAIR REPOSITIONING JHERI REDDING HAIR STYLING PRODUCTS WITH UPSCALE PACKAGING in an effort to create a "sleek" new image for its hair care line. Repackaged from its former pink and gray tubes and bottles, the new matte blueberry-toned packaging gives the products an "upscale Bath and Body Shop feel," Conair said, explaining that consumers like attractive toiletries to decorate their bathrooms. The products, which are available in mass market doors such as Wal-Mart, will continue to be line priced at $2.49.
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