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Prestige market at risk from consumer "brand loyalty" failure -- Barson Marketing exec.

This article was originally published in The Rose Sheet

Executive Summary

PRESTIGE MARKET AT RISK DUE TO CONSUMERS' LACK OF BRAND LOYALTY Barson Marketing President Donna Barson predicted at the Active Ingredients for Cosmetics and Personal Care Products conference in Philadelphia July 29-30. Speaking on product trends affecting the cosmetics market, Barson noted that "there is a decline in brand loyalty" that could influence the popularity of prestige products if they do not live up to their claims. Established in 1984, Barson Marketing is a consulting firm that monitors personal care trends and offers research analysis.
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