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In Brief: Zotos

This article was originally published in The Rose Sheet

Executive Summary

Zotos: Judy Carlo to VP-marketing/creative for Bezi, the newly created division of Shiseido's U.S.-based professional hair care company. Carlo will be responsible for supervision, management, coordination and implementation of all marketing, advertising, promotion and business development for the Bezi brands -- Senscience, Bain de Terre and ISO -- and also will supervise creative activity, advertising and public relations for Zotos. Carlo reports to Zotos CEO Isao Isejima. Zotos' Bezi division was created to handle increased volume from Shiseido's purchase of Helene Curtis' professional business ("The Rose Sheet" Nov. 11, 1996, p. 10)...
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