HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Perrigo "Win You Over!" promo to support store brand H&BAs, young women's athletics.

This article was originally published in The Rose Sheet

Executive Summary

PERRIGO SPORTS PROMOTION BACKING STORE BRAND H&BA/OTC SALES was developed to target young women athletes under the banner "We're Going to Win You Over!" The Perrigo promotion, which provides a unified national voice for store branded health and beauty aids and over-the-counter drugs, is kicking off with an informational packet mailing to more than 50,000 coaches of young women's high school athletics in late August. The campaign will also include direct marketing, in-store promotions, national and local events, and extensive media relations efforts, the Allegan, Mich.-based manufacturer of private label products said.
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS004515

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel