Perrigo "Win You Over!" promo to support store brand H&BAs, young women's athletics.

PERRIGO SPORTS PROMOTION BACKING STORE BRAND H&BA/OTC SALES was developed to target young women athletes under the banner "We're Going to Win You Over!" The Perrigo promotion, which provides a unified national voice for store branded health and beauty aids and over-the-counter drugs, is kicking off with an informational packet mailing to more than 50,000 coaches of young women's high school athletics in late August. The campaign will also include direct marketing, in-store promotions, national and local events, and extensive media relations efforts, the Allegan, Mich.-based manufacturer of private label products said.