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BBSI Marketing in Brief: TIGI Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

TIGI Cosmetics: Joysticks lip color joins the "smooth and creamy qualities of a lipstick" with the "long-wear and precision of a lipliner," the company said. Positioned for the "adventurous and fun-loving savvy woman," the Joysticks pencils will be available in six shades including "spicy red" Envy, Wild (plum) and Cool (cocoa), TIGI noted. Joysticks retail for $14 and will be available in salons in September. Swipe Cream-to-Powder foundation eliminates the "two-step process of applying foundation and powder," the company said. Appropriate for all skin types, Swipe is available in four shades -- Ivory, Natural Beige, Deep Golden Beige and Rich Cocoa. The "hypoallergenic" formula offers a "flawless coverage" with a "weightless feel" and retails in salons for $25...
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