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BBSI Marketing in Brief: TIGI Linea

This article was originally published in The Rose Sheet

Executive Summary

TIGI Linea: Catwalk Working hair spray and Catwalk Root Boost salon products bring "high fashion looks off the runway and into the not-so-everyday world of the fashion conscious," according to Carrollton, Tex.-based TIGI Cosmetics. Working hair spray, available in September, is formulated with wheat proteins and offers "natural extracts" to "enhance shine and body," while providing a "finishing layer of strength and protection to the hair," TIGI said. The "foam-to-lotion" Root Boost spray, debuting in October, achieves a "dramatic, dimensional" and "voluminous look," the firm added. A 10 oz. Working hair spray retails for $12, while an 8 oz. Root Boost sells for $11...
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