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BBSI Marketing in Brief: Wet `n' Wild

This article was originally published in The Rose Sheet

Executive Summary

Wet `n' Wild: Fruity Nail Scents fragranced polishes are targeted to teens and "the young at heart," AM Cosmetics' subsidiary Pavion said. Debuting at the Beauty and Barber Supply Institute trade show in Las Vegas Aug. 12-17, the nail colors' sweet scents remain for a day and "recharge" with an additional application, Wet `n' Wild noted. On-counter displays feature a woman holding grapes and the text "Goes on clear...but wow...smells like my favorite fruit when dry!" The 12-SKU collection includes Strawberry Smash, Lime Fizz and Jammin Peach in scented glitter topcoats and Oh Oh Orange, Seedless Watermelon and Berry Crush clear coats. The nail polishes sell for $1.99...
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