MCM's Very M.C. men's scent coming to U.S. this fall from start-up firm Majestic Parfums.
This article was originally published in The Rose Sheet
Executive Summary
MCM ENTERING U.S. FRAGRANCE MARKET WITH VERY M.C. MEN's SCENT, which will bow this fall in the roughly 50 MCM U.S. luxury goods boutiques, as well as in yet-to-be-determined prestige and specialty doors, MCM's North American fragrance distributor Majestic Parfums said. The Very M.C. men's scent has been marketed in Europe for about a year-and-a-half as a unisex fragrance, Ridgefield, N.J.-based Majestic noted.