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Wella U.S. hair care brands generate $24.5 mil. in sales in first half.

This article was originally published in The Rose Sheet

Executive Summary

WELLA HAIR CARE BRAND U.S. SALES TOTAL ABOUT $24.5 MIL. through the first half of 1997, the Darmstadt, Germany-based company said. In September 1996, Wella introduced a nine-SKU Liquid Hair salon line to U.S. markets. The firm expanded the brand with Fast Finish spritz and Energy Styler volumizing foam during the first half of this year. Retail products marketed in the U.S. under the Wella umbrella include the hair care lines phD and Elane and the perming systems Symphony and Gemini. U.S. dollar figures are based on an Aug. 19 exchange rate of $1 = 1.8399 DM.
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