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Holiday Marketing in Brief: L'Oreal promo

This article was originally published in The Rose Sheet

Executive Summary

L'Oreal promo: Vanderbilt gift sets include a 1 oz. eau de toilette pour and a .3 oz. edt spray for $18.50 and a 4 oz. Luxurious bath and shower gel and a 2 oz. lotion with a shower pouf for $16.95. Stocking stuffers, such as a 1.7 oz. edt spray, a 4 oz. Silkening body powder, or a .8 oz. eau de parfum spray, are boxed with a "holiday flair" and will retail for $16.95 apiece. For men, the company will offer two Chaps gift sets. The first collection pairs a 1 oz. cologne and a 1 oz. aftershave for $14.95, while a second set containing a 5.3 oz. foaming shave creme and a 1.8 oz. aftershave will cost $14.95. A 1 oz. Chaps cologne stocking stuffer will be priced at $6.95...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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