Marketing in Brief: Aveda
This article was originally published in The Rose Sheet
Executive Summary
Aveda: Envirometal Compact holds shadows, blush, foundation and lipstick colors in a container created from 80% recycled aluminum beverage cans, Aveda said. The palettes are sold separately and can be used interchangeably to create different collections. The Envirometal Plus Two compact, which retails for $5, holds two eyeshadows or a blush, while the Plus Four ($11.50) and Plus Sixteen ($22.50) offer additional space for various combinations. Available now, individual components for the compacts range in price from $10 for an eyeshadow to $20.50 for a foundation or $11 for a blush...