Estee Lauder's Minute Makeup stick foundation set for December debut.
This article was originally published in The Rose Sheet
Executive Summary
ESTEE LAUDER MINUTE MAKEUP STICK FOUNDATION WITH GEL-CREME TEXTURE will be on counter in December. The "ultra-speedy" application foundation with SPF 15 is "the first of its kind to incorporate advanced benefits and superior texture" of a liquid foundation with the convenience and portability of a stick, Estee Lauder claims. The product replaces the "waxy, pasty or greasy" feel often associated with stick foundations with a "silken gel-creme texture," the company said.