Marketing in Brief: Donna Karan Beauty
This article was originally published in The Rose Sheet
Executive Summary
Donna Karan Beauty: Rain Watermist with chamomile, lavender, neroli and lemon verbena helps the "mind destress and the body unwind," the company said. The most recent addition to the Chaos Watermist family of alcohol-free, preservative-free scents, Rain Watermist also "comforts and conditions the skin," the company said. Available at the end of October in specialty store doors, the scent will be priced in-line with the other Watermist fragrances, with a 4 oz. spray selling for $28 and an 8 oz. spray priced at $45. The firm has postponed the introduction of Sunlight and Ice Watermists, which are not yet ready for production, the company stated...