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Avon launches Perfect Wear foundation; duo of skin care products.

This article was originally published in The Rose Sheet

Executive Summary

AVON PERFECT WEAR FOUNDATION ROUNDS OUT "TRANSFER-RESISTANT" MAKEUP COLLECTION, which also includes Perfect Wear mascara, eye color and lipstick as well as the recently launched Perfect Wear makeup remover. Available in October, Perfect Wear foundation features a "patent-pending formula that combines the staying power of polymers with sun protection properties of SPF 6," Avon said. "The result is a flawless matte finish that stays `perfect' for up to 12 hours," according to the company. Packaged in a 1 oz. clear glass oval bottle with a black twist-off cap, Perfect Wear foundation is priced at $8.95.
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