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Marketing in Brief: Lasting Finish makeup

This article was originally published in The Rose Sheet

Executive Summary

Lasting Finish makeup: Offers "innovative, sheer emulsion for the face," Biodroga said. The foundation is featured in four shades that "infuse skin with subtle color radiance...minor imperfections, fine lines and wrinkles are visibly diminished," the firm stated. Lasting Finish also contains vitamin E, silicone and UV filters. The foundation retails for $30.80...
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