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Gillette advertising budget pared to $155 mil., or 6.3% of sales, in third quarter.

This article was originally published in The Rose Sheet

Executive Summary

GILLETTE REDUCED SG&A EXPENSES OF $515 MIL. ADD TO PROFIT INCREASE from operations in the third quarter. Selling, general & administrative costs were trimmed to 21.2% of the company's consolidated sales, compared to 23.3% of sales in the prior-year period, VP-Investor Relations Everett Howe said during an Oct. 16 conference call with securities analysts. The effort to reduce SG&A expenses was a "function of overall cost control," the Gillette exec explained. Savings were also realized from the completion of the integration of the Duracell battery business.
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