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Marketing in Brief: Ardell

This article was originally published in The Rose Sheet

Executive Summary

Ardell: Hair Flair temporary "hair cosmetics" line is available in eight metallic shades that also can be used on eyebrows and eyelashes, Ardell said. Packaged with a mascara-style wand, the "cream-based" formula "dries quickly," is transfer-resistant and does not clump or stiffen hair, the firm stated. Hair Flair shades, priced at $4.95 each, include Jade, Daffodil and Indigo. Haircolor Candy pomades "produce streaks and chunks of gleaming color," according to the company. The eight-SKU line is packaged in 2 oz. jars with colors such as Kickin' Kiwi (green), Bodacious Blueberry (blue) and Candy Apple Red. The pomades sell for $5.50...
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