Marketing in Brief: Revlon
This article was originally published in The Rose Sheet
Executive Summary
Revlon: StreetWear StreetLights hair highlights slated to bow in November as the company's entry into the growing hair mascara market. Available in four colors, including Frosty Top and Copper Locks, the mascaras will cost $5 each and will be supported under the StreetWear umbrella ad campaign...