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In Brief: AAD National Healthy Skin Program

This article was originally published in The Rose Sheet

Executive Summary

AAD National Healthy Skin Program: American Academy of Dermatology's "long-term" public awareness campaign kicks off in November with public service announcements, pamphlets and press briefings on topics such as photoaging, melanoma, acne and psoriasis. An automated toll-free number (1-888-462-DERM) is available for literature requests and dermatologist referrals. Magazine and newspaper announcements will use humorous taglines such as, "Your clothes are wrinkle resistant, why isn't your skin?" and "When she runs her fingers through your hair, does it only take .005 seconds?" to alert readers to the toll-free line and encourage them to consult with a dermatologist. Corporate sponsors of the PA campaign include Neutrogena, Procter & Gamble and Galderma. The Cosmetic, Toiletry and Fragrance Association also is a "partner" in the project...
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