Marketing in Brief: Alterna
This article was originally published in The Rose Sheet
Executive Summary
Alterna: Recants claim for Alterna hemp seed oil hair care line that "research has shown that hemp seed oil assists the body's natural ability to heal, both externally and internally," Alterna Applied Research Labs said. The Los Angeles-based company used the claim in trade materials promoting the three-SKU line ("The Rose Sheet" Nov. 10, p. 7)...