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Holiday Marketing in Brief: Giorgio Armani

This article was originally published in The Rose Sheet

Executive Summary

Giorgio Armani: Armani for Men fragrance available in two holiday gift sets. One collection contains a 3.4 oz. edt spray and a 2.6 oz deodorant stick for $55; the second is a 3.4 oz edt spray with a 3.4 oz aftershave balm pump for $65, Cosmair said. The women's scent Acqua di Gio is available in gift sets containing travel sizes of edt spray, body lotion and shampoo ($47.50) or 3.4 oz. edt spray and a 5.1 oz. tube of body lotion ($57.50). Acqua di Gio Pour Homme for the holidays comes in a 3.4 oz. edt spray and a 2.6 oz. deodorant stick set priced at $55, as well as a 3.4 oz. edt spray and aftershave set for $65. All the sets are packaged in textured silver boxes...
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