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Holiday Marketing in Brief: Guy Laroche

This article was originally published in The Rose Sheet

Executive Summary

Guy Laroche: Offers four Drakkar Noir holiday gift sets for men. A "rugged, versatile, hinged-lid black box...perfect for use as a toolbox, road emergency kit, tackle box or CD box," houses a 1.7 oz. edt spray and 1 oz. travel sizes of deodorant, aftershave and cleanser, according to Cosmair. A second set features an AM/FM stereo headset bearing the Drakkar Noir logo as well as a 3.4 oz. edt spray for $47.50. Two boxed collections contain either a 3.4 oz. edt spray/2.5 oz. deodorant stick duo ($49.50) or 3.4 oz. sizes of edt, deodorant and aftershave along with a 3.5 oz bath soap ($59.50)...
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