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Holiday Marketing in Brief: Lancaster

This article was originally published in The Rose Sheet

Executive Summary

Lancaster: Davidoff Cool Water Cool Temptations holiday gift set combines an edt shower breeze and body lotion for $55. A 3.4 oz. edt packaged in a convertible backpack/shoulder sack is $57. Cool Water's Cool Legends for men pairs an edt spray and aftershave for $58. Joop! men's holiday gift of an edt and aftershave retails for $45. The Joop! By the Book set is an appointment calendar, financial planner and address book in one paired with a 2.5 oz. eau de toilette natural spray for $50...
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