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Becan Derma-Aid herbal dry skin liquid cream reaching GNC shelves.

This article was originally published in The Rose Sheet

Executive Summary

BECAN DERMA-AID HERBAL "CRACK CREAM" SHIPPING TO GNC STORES in December. The liquid dry skin relief spray will be marketed in General Nutrition Centers in 3.25 oz. bottles for a suggested retail price of $12.95. Pittsburgh, Penn.-based Becan Distributors hopes to eventually launch the product nationwide in food, drug and mass market outlets. Derma-Aid labeling claims the spray "renews cracked dry skin's natural condition," while softening and moisturizing "rough, damaged skin on feet, hands and elbows." Tampa-based Nu-Wave Health Products holds the rights to the Derma-Aid name.
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