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Marketing in Brief: Aveda mask.hair.a

This article was originally published in The Rose Sheet

Executive Summary

Aveda mask.hair.a: Temporary color for hair "helps those afraid to dye," the firm said. The five-SKU line "transforms your...hair color in seconds" and "washes out after one shampoo," Aveda said. The products are formulated with naturally derived colorants and copaiba resin, harvested from trees in the Amazon rainforest. Mask.hair.a comes in shimmery shades of Amethyst, Red Garnet, Bronze and Opal, as well as a matte Brown Topaz, which the company suggests using "between color services" or to "cover stray grays." Available now in salons, each tube with a wand applicator sells for $15...
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