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Marketing in Brief: Redmond Aussie hair care

This article was originally published in The Rose Sheet

Executive Summary

Redmond Aussie hair care: AirDo Flexible Hold professional styling mist lets "your hair move naturally while keeping your style in shape," according to the company. Formulated with ultra-fine droplets, AirDo supports "the structure of your style" and provides "natural control that has movement and memory," Redmond explained. The mist can be reapplied without becoming sticky or weighing hair down. Available in an aerosol or pump in Refreshingly Clean scent or unscented options, the hair mist is available in three sizes ranging from an 8 oz. pump priced at $3.99 to an 18 oz. aerosol can for $9.99...
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