Coty Jovan Ginseng NRG men's scent targets younger consumers, will bow in May.
This article was originally published in The Rose Sheet
Executive Summary
COTY JOVAN GINSENG NRG-IZING MEN's FRAGRANCE OFFERINGS with a "fresh" musk that builds on the Jovan brand heritage while courting a younger customer, according to the Joh A. Benckiser division. Bowing in May, the "energizing" scent is the company's first introduction under the Jovan umbrella since Benckiser bought the brand and its parent company, Quintessence, in 1992. The scent is the sixth in the Jovan stable, which includes the original Jovan Musk for women, which bowed in 1972, Jovan Musk for Men (1973), Jovan Sex Appeal for men (1975), Jovan White Musk for women (1990) and Jovan White Musk for Men (1992). The four-SKU Jovan Ginseng NRG fragrance line-up includes two cologne sprays, a cologne pour and a conditioning aftershave.