Marketing in Brief: Nail Fetish
This article was originally published in The Rose Sheet
Executive Summary
Nail Fetish: Teen-targeted nail enamel brand expanded with 17 new shades -- including Lizard, Poison Ivy and Gravy Train --- in January. Renaissance Cosmetics' Nail Fetish Press-On Nails and Nail Art lines also are being updated with new colors and designs. In addition, three new Nail Art Kits will be available in early 1998. Nail Art Kit Deluxe includes press-on nails, nail charms, stencils, foil stripes, glitters and a nail art brush for $8.99. Priced at $7.99 each, the Nail Art/Polish kit features press-ons, two bottles of polish, top coat, glitter and a brush, while the Nail Art/Charms kit includes charms, stencils and top coat...