Bristol-Myers' Redmond purchase portends possible Aussie overseas expansion.
This article was originally published in The Rose Sheet
Executive Summary
BMS' REDMOND ACQUISITION BOLSTERS PROBLEM SOLVING/TREATMENT CATEGORY that Bristol-Myers Squibb currently inhabits with the Infusium 23 leave-in conditioner brand. With the purchase of Chanhassen, Minn.-based Redmond Products, announced Dec. 23, BMS gains the Aussie brand of shampoos, conditioners and styling aids, including products such as Aussie Mega shampoo, Aussie 3 Minute Miracle conditioner and Aussie Sprunch spray. The brand is positioned as a special care line for problem hair formulated with natural ingredients associated with Australia or the Pacific. Redmond products generated sales of $130 mil. in 1996, according to Bristol-Myers.