Neutrogena's 1998 "face forward" strategy focuses on new facial products.
This article was originally published in The Rose Sheet
Executive Summary
NEUTROGENA 1998 PRODUCT STRATEGY WILL FOCUS ON FACIAL ITEMS, reflecting the success of the 1997 Healthy Skin Anti-Wrinkle facial cream and eye firming cream introductions, Neutrogena Worldwide President Jeffrey Nugent said at the company's Jan. 13 "Face Forward" presentation in New York City. Introductions for 1998 will include products that offer anti-aging, clarifying and exfoliating benefits and contain ingredients such as AHAs, retinol, retinyl palmitate and salicylic acid.