Marilyn Miglin's Mystic for women: Jean Patou is spell for new company growth.
This article was originally published in The Rose Sheet
Executive Summary
MARILYN MIGLIN'S MYSTIC TO CAST ITS SPELL IN APRIL, when the women's scent bows exclusively in Marshall Field's 20 doors, Chicago-based Marilyn Miglin said. The firm will roll out the four-SKU fragrance line, which includes two eau de parfums, Refreshing bath gel and Revitalizing body lotion, to specialty doors including Nordstrom, Saks Fifth Avenue and Neiman Marcus at the beginning of 1999. The Mystic launch will complement Miglin's other department store scents, which include the Destiny and Pheromone fragrances for women and Pheromone for Men. Miglin also markets the women's fragrance Magic through the Home Shopping Network.