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Marketing in Brief: NuSkin's Believe

This article was originally published in The Rose Sheet

Executive Summary

NuSkin's Believe: Prestige fragrance "developed and inspired" by the firm's spokesperson, Christie Brinkley, "celebrates the inner strength of women that makes all dreams possible," the direct marketer said. The "sophisticated" scent merges "traditional notes with fresh unexpected accents," NuSkin explained, opening with mandarin, apricot, South African marigold flower and "dewy" green accords. A heart of Hawaiian Natal plum, osmanthus flowers, muguet, California star jasmine and Tahitian gardenia petals dries down to a base of light musks, blonde woods, French ylang ylang and natural musks. The fragrance was designed in partnership with Ann Gottlieb, and the custom-designed glass bottle that holds the fragrance was created by Dieter Bakic of DB Design. A 15 mL edt spray is $35.50 and a 50 mL spray edt is $47. A 7 mL. dab-on edt costs $21.50...
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