Amon-Re Iguana sun care line with zinc oxide provides "immediate" protection.
This article was originally published in The Rose Sheet
Executive Summary
AMON-RE IGUANA SUN CARE LINE PROVIDES "IMMEDIATE" PROTECTION using a patent-pending silicone emulsifier system that delivers active sun-screen ingredients with "full SPF and waterproof protection on contact," according to the Thomasville, Ga.-based R&D firm. Amon-Re's branded entry into the sun care market uses a silicone technology that works in a manner similar to the volatile silicone technology found in transfer-resistant makeup, the company explained. The emulsion system, however, gives the products more "breathability" and flexibility with skin than is often found in transfer-resistant cosmetics, Amon-Re added. Shipping now to drug stores and supermarkets nationwide, the 15-SKU line includes Sport and Kids products, as well as a number of self-tanners.